The history of this iconic brand could make a perfect case study of how a company can take a commodity product, and with attention to design, product packaging, and marketing, create a very powerful consumer brand that even wins the investment of Warren Buffett.Īlong with Apple's knack for designing slick hardware, it also locks in users with a suite of services that make iPhones, Macs, and iPads work well together. ![]() Google's Android operating system commands the lion's share of the smartphone market, but no phone maker has more customer loyalty than Apple.
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